Four Capabilities extension scenarios

"Let's do Web advertising!"

This is now standard procedure. Most clients want to do web advertising. Problem is, they are not very intimate with the way the Web works. Ditto for the Agency, but it is very hard to say no. The usual result is a lost opportunity, aggravated by the fact that the Agency believes it did a good job.
ThinkHispanic can help. you analyze the potential and the implications of your web activity, and the way to integrate it to the main package. We will help you dig the opportunities that web savvy professionals usually keep for themselves. We can do your architecture and we can also help you execute the project.

Building your own interactive

Sooner or later, every agency will have a serious internet component or else. It is not easy, because interactive goes in many ways against the advertising grain, and reinventing the wheel can be an expensive proposition.
ThinkHispanic has the know-how. We can help you analyze, plan and implement your own Interactive area, making the learning curve far less steep. We can train your people or help you hire the right ones. And once you are ready to go we can still help you with architecture and quality control.

A mailing is more than a letter

Advertising agencies, especially those who do mostly TV, see Direct Marketing as the ugly girl nobody wants to dance with at the party. So, when a client asks for DM activity things tend to end up in the classic letter-envelope-brochure combo. Next.
We know DM is actually a very smart and pretty girl with nerdy glasses. And we can find creative and articulate ways to convert your one shot letter in a mailing program that will have better results for your client and will give more work (a.k.a.revenue) to the agency.

ThinkHispanic outsourcing

Annual reports. Brand manuals. Campaign cookbooks. There is a whole category of business that usually is bad business. Agencies donŐt like them, they consume lot of time and are boring. With our network of Latin America based professionals, we can manage, produce and take to completion many of those jobs that clients ask for and donŐt really fit with the normal agency workflow, and much less with te flow of creative juices. And can turn them into good business.

For more information or to discuss a project, contact Luis Delboy

Back